Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn’t. He warns us against being tempted away from what works by what is popular and… Continue reading Why Are You Making 9 Stupid Mistakes With Your Marketing
Author: ana cauchi
13 Remarkable Ways To Get Lucky With Your Content
“Your Press Release is Breaking My Heart” is Janet Murray’s warning shot across your bows about the dangers of producing bad, unremarkable, selfish content if you want to capture the attention of journalists to promote your businessThe past, present & future walked into a bar … it was tense!• Do your headlines leave your target audience… Continue reading 13 Remarkable Ways To Get Lucky With Your Content
How To Stop Your Corporate Sales Training From Failing
Bill Morrison, Managing Director of #SandlerCorporateAccounts EMEA explains why #CorporateSalesTraining fails and what to do to ensure you get buy-in & sustainability from the #SalesTeam. We discuss the importance of #training managers so that they can reinforce the learning and turn the new behaviours into habits and what happens if you ignore this critical aspect… Continue reading How To Stop Your Corporate Sales Training From Failing
Mental Toughness With Gavin Ingham: What Separates Winners From Wimps
Gavin Ingham is a sales veteran, a #TEDxSpeaker and #founder of #IAm10. He specialises in helping companies build powerful sales teams on a foundation of #MentalToughness.We discuss questions like:• What is mental toughness?• Can it be developed? How?• What separates the winners from the losers in sales?• Why do bad habits persist in sales and… Continue reading Mental Toughness With Gavin Ingham: What Separates Winners From Wimps
Are You Herding Cats? The Truth About Enterprise Selling
Best selling author of one of the Top 50 Selling Books of ALL Time (according to Top Sales World Magazine), #SandlerEnterpriseSelling (published by #McGrawHill, #BrianSullivan chats to me about his 30+ year career in big ticket, complex sales and sales management. We chart his journey from #XeroxCorporation to #CapGemini and now as VP of Sandler Enterprise… Continue reading Are You Herding Cats? The Truth About Enterprise Selling
Scaling Up Your Business Without Losing Control
Businesses stay small because the owner keeps them that way! Dave Hiatt is a 25 year #Sandler veteran who has run his own #SandlerFranchise and for the past 15 years has been working for Sandler at Home Office. He is the product champion for the #OrganizationalExcellence #OrganisationalExcellence programme. Dave and Marcus discuss the blind spots… Continue reading Scaling Up Your Business Without Losing Control
