Keeping the Customer at the Centre of Everything
Marcus Cauchi F.APS
A bit about me…
Hi I’m Marcus
Board members, executives, managers and producers count on me to align the efforts of their marketing, sales, customer success, channel sales and account growth teams to create a safe, risk-free environment for the clients and customers with whom they do business. An environment in which they enjoy a seamless, frictionless buying experience, throughout their lifetime as a customer.
I provide fractional Chief Revenue Officer services to the Boards and investors of technology companies in the £10m-£50m revenue range.
Having served in over 500 market segments since 1992, I’ve helped my clients generate in excess of £6.5bn in additional and repeat sales. I’ve helped them design their recruitment, hiring and onboarding processes, which have enabled their managers to hire predictively, successful executives, sales professionals, marketers, customer success and account growth personnel. I specialise in driving turnarounds and sustainable hyper-growth.
As a certified trainer from 2004-2020 for one of the top sales training companies in the world, I’ve helped thousands of salespeople and managers across 24 vertical markets and 80+ nationalities, implementing strategies and systems that enabled them to identify, develop and close high-value opportunities, more quickly and more frequently.
An expert at creating strategic alliances, I’ve been able to bring my clients an array of resources that would otherwise have been overlooked. I bring access to my network of world leading practitioners in strategy, transformation, sales enablement, venture capital and private equity, marketing AI, AI driven lead generation, personnel and management assessment to each assignment.
I am the co-author of Making Channel Sales Work, a blueprint for building powerful sales partnerships that allow companies to achieve sustained and repeatable hyper-growth.
I am also the founder of the global community Sales: A Force For Good.