Author: Suzanne Cauchi

Strategic Pricing for Maximum Lifetime Customer Value Dave Abbott, Gary Mitchell and Jill Robbins join me to discuss the power of strategic pricing to maximise lifetime customer value. Jill brings 20 years corporate procurement experience, Dave Abbott  is the author of How To Price Your Platypus 35 years executive leadership and marketing, and Gary Mitchell… Continue reading Strategic Pricing with Dave Abbott, Gary Mitchell and Jill Robbins

“The secret to sales is to think like a buyer”, says Mark Schenkius Professional #procurement is only 20 years old as a discipline. Unlike sales, many #professionalbuyers are trained in the most modern tactics and strategies, and many have been trained in the sales training programmes sellers go on. The advantage lies with buyers in… Continue reading How to Think Like a Buyer with Mark Shenkius

Lifting the Lid on Selling to and through Procurement Jill Robbins was at the top of the procurement function in corporate America for the past 25 years. Now she teaches salespeople how to sell to procurement and be effective. In this episode Jill lifts the lid on the different roles and functions in procurement, how… Continue reading Lifting the Lid with Jill Robbins

Sales Secrets with Bob Moesta -Mindless Process to Sophisticated Profession Bob Moesta builds products, thousands of successful products. In building products he had to learn to sell them. This is a bring a note pad and pen and listen several times episode. Get Bob’s book #DemandSideSales and discover his sales secrets today. Devour it. He… Continue reading Sales Secrets with Bob Moesta