Strategic Pricing with Dave Abbott, Gary Mitchell and Jill Robbins

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Strategic Pricing for Maximum Lifetime Customer Value

Dave Abbott, Gary Mitchell and Jill Robbins join me to discuss the power of strategic pricing to maximise lifetime customer value. Jill brings 20 years corporate procurement experience, Dave Abbott  is the author of How To Price Your Platypus 35 years executive leadership and marketing, and Gary Mitchell brings 35 years in transformation and turnaround programmes building value in PE owned companies.

Each one brings fresh insight into pricing strategies, building value for and with customers that lead to long term, sustained partnerships between vendors and buyers.

This is a challenging and stimulating conversation . I strongly suggest you take notes and a couple of listens to pull out all the ideas.

Contact Dave via


Email: [email protected]Twitter: davidatinsight

Contact Jill at


Contact Gary at


Phone +44 7939 587 532 (Mobile)

Email [email protected]

Twitter Gary_Mitch

If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.

And if you want to become part of our global community #SalesAForceForGood #SAFFG, please DM me on LinkedIn or email me at [email protected]. You can track down events and posts by following the hashtag #ProCustomer