Author: alex cauchi

Tom Parker is CMO of Atomley. He and his team eliminate the uncertainty out of marketing one-to-many. We discuss the mechanics, objectives, beliefs and results of putting together a series of webinars intended to build medium to long term pipeline and deep levels of credibility, engagement and intimacy with your audience. We discuss how well… Continue reading Delivering Revenue Certainty With Precise Webinar Marketing

One thing I know for sure, when nuclear winter descends upon us, two things will survive, coackroaches, and Simon Leslie. Simon is CEO of Ink. Imagine it’s 2019, $150m in profitable revenues, 36 exclusive inflight magazine publishing contracts. Covid hits. Almost all those revenues dried up overnight, and they had to refund customers, so the… Continue reading Why Zig When Others Zag? A Leadership Tale About Thriving Through Adversity

Sebastien van Heyningen, founder of Central Metric, is a new breed of sales leader. He thinks beyond the revenue. We discuss the importance of taking a more rounded approach than simply focusing on the numbers. Numbers don’t generate themselves. We explore his thoughts on management, hiring, developing people, team building AND achieving targets. Contact Sebatien… Continue reading How Can CEOs Grow Profits Fast? Make RevOps An Executive Function

2 previous guests who are always worth a listen are Patrick Lindqvist and Gary Mitchell. They have extensive experience bringing diverse groups of people together around common purpose and the job to be done. Lively, unfluffy, pragmatic, we share ideas, join the dots and improve what we can each bring to the debate individually. Contact… Continue reading Practical Application and Execution Of Job To Be Done Theory