How Mental Toughness Can Boost Your Sales

lorna lawless how mental toughness can boost your sales
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How Mental Toughness can Boost Your Sales Performance

Lorna Lawless is a #coaching#psychologist specialising in coaching #mentaltoughness. She coaches gnarly, hairy arsed MMA fighters, grizzled old lags of salespeople and entitled or scared and out of their depth business leaders.

We explore how mental toughness can boost sales? What it is? Why people lack it? How does one acquire it? Unless you are aware of where you fit on the 4C-scale of mental toughness it is easy to self-sabotage or fall prey to your internal dialogue. It can diminish you power, eat into your self-concept or make you come across as rude, brash and insensitive.

Lorna makes the point that we all have it and are born with a propensity to mental toughness, and it can be developed and coached, but what too few managers and leaders are asking is what can they do to develop mental toughness in their people

* Control
* Commitment
* Challenge
* Confidence

Go to the bookshop to find links to the books Laura recommends

To explore coaching and training with Marcus