Author: ana cauchi

“The customer is not always right but when they wrong, it’s often our fault” – Amy WoodallIn this interview Amy shines a glaring light on the idiocy of traditional sales and marketing culture. Looking after your customers is the cheapest way of growing your profits. It can cost 6-25 times more to win new customers… Continue reading How To Secure & Explode your Profits

Tim Roberts is one of my role models. He is a deeply valued friend and an inspiration to me and many in our network. He was recognised in March 2019 by all of the #SandlerFranchise owners when he was voted the #DavidHSandlerAward winner for his contribution to our community. Tim and I discuss selling with… Continue reading How Values, Integrity & Honour Will Help You Win Big

Fraser Hay is the most accomplished marketer I have ever met. He approaches marketing as a science, he is utterly obsessed with testing and measuring what works, what doesn’t and why not? He is prolific, methodical and effective. Fraser is founder of the Grow You Business Club, best selling author of 20+ books. He lives 14… Continue reading How The Right Marketing Will Make You Money

YAWN! Who the hell wants to listen to an hour of some Canadian trainer going on about planning and systems?If you’re wise, you will. #AndrewWall routinely helps his clients achieve triple digit growth in a manageable and controlled manner. He retains and grows his clients, generates an insane volume of referrals by practicing what he… Continue reading Why Are You Hurting The Growth of Your Business

George Dziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that… Continue reading How Find, Engage & Motivate The Right Channel Partners