This blog is a clarion call to leaders, founders and investors to rethink your beliefs and your attitudes towards the 2 groups of stakeholders who hold your success in their hands – your customers and your employees.
Great salespeople are great storytellers. They know when to tell which story and to whom. We’re going to explore the power of a story, the types of story that help you win a new customer, block the competition and keep an existing client, and how a story affects decision making. Broadly there are 2 phases… Continue reading The Power of the Right Story at the Right Time